Re: WLLH Now In Spanish

["Mark Laurence" <laurence@sprintmail.com>]

Dan Strassberg wrote:

> Given those numbers for WBZ, I find it hard to believe 
> that WXKS (AM), with its mixture of adult standards and 
> financial news and talk, has a higher percentage of over-
> 55 listeners than WBZ has. Do you have the figures for 
> WXKS (AM)?

Why would that be hard to believe, especially in a winter book 
when 'BZ's younger demos are larger with school cancellations?  
Anyway, WXKS-AM is considerably older-skewed than WBZ:

1% is under 35, 73% are over 55.

And because I knew someone would ask, WPLM-FM is oldest of 
all:

5% are under 35, 92% are over 55.  

> > Compare that to WBZ's demos:
> > 
> > 9% of their audience is under 35.
> > 62% of their audience is over 55.

Mark
laurence@sprintmail.com

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