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Re: NorthEast Radio Watch 4/23: WABY Goes All-News
- Subject: Re: NorthEast Radio Watch 4/23: WABY Goes All-News
- From: Marc Lemay <email@example.com>
- Date: Fri, 30 Apr 1999 08:16:14 -0400
Mike Thomas wrote:
> Actually, WXLO cracked a one share in the last Boston book 12+ (we got a 1.2.)
> However, WXLO is not trying to be a Boston station--We're catering to Metrowest
> and Worcester county listeners. Interesting to note that WXRV-Haverhill--the
> Boston wannabe station, couldn't muster a one share, but WZID-Manchester NH
> could. You've gotta wonder how much longer "The River" can keep flowing....
As a former staffer of Lite 92.5 (which made close to nothing for ratings and money)
"The River" will keep flowing for sometime. While it skews a tad away from my
musical tastes, it has serious appeal.
I would be curious to see what "The River" had for numbers on the Seacoast and in
Manchester. While I know "The River" tries to reach the Boston market, I would suspect
they did much better north of the border...MA that is.