Re: Market Research

[Chuckigo@aol.com]

In a message dated 4/14/99 3:36:38 PM Eastern Daylight Time, 
MikeHemeon@aol.com writes:

<< The Eve of Destruction by Barry McGuire not relevant three weeks ago. Do 
you 
 think it is relevant today? >>

mike,

  regardless of the timeliness, or timelessness of some of these tunes, Eve 
of Destruction continues to be a meaningful song to many...  it is requested 
several times each week while i'm on the overnights here at WROR...  and not 
by the same person, or even persons.  it varies week to week.  it's just a 
song that might have popped up as a production-aid on a news channel piece, 
or on a movie they rented at the store.  
    plus, as an added bonus, you do need to admire the lyrical nature of the 
song...
how many other tunes not only use the word "coagulatin'", but get it to 
rhyme, too?
(i often wonder if that line wasn't a bar-bet challenge...)

 as to the other issue of playlist size addressed here recently...
   i know before i actually got into radio that i owned more than 200 songs.  
 as we watch each year go by, there's always a focus on the "top 100 songs of 
the year".  do we need to play all the novelty songs in a regular rotation?  
no.  but isn't it a guilty pleasure to pop on the radio and hear an "Oh Wow!" 
kind of tune?    sure, by unanimous decree, there are at least a dozen songs 
that should have been given the Steve Dahl treatment...  among them, "You 
Light Up My Life",  "Feelings", "The Last Farewell"...  unfortunately, the 
masters to these have not yet been destroyed.
    working on a station with a "tight" list is tough, as many of you well 
know.  and you also know that when a fresh batch of tunes makes it way into 
the studio, it's a little like christmas...  i've tried to be a "good boy" 
for Harry, and keep hoping that i'll wake up and find "Sauvecito" by Malo in 
my stocking.... (considering Jimmy Ray is currently using the backing vocals 
on his track...)   my personal taste leaves me seeing no problem with a two 
thousand title list...  imagine going a week without hearing "Brandy" by the 
Looking Glass twice??!!  

thanks for allowing me the input!

Chuck Igo   

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