Market Research

[Roger Kirk <rkirk@VideoServer.com>]

When people claim "I want a radio station with more
variety", the stock answer is "Research shows that
trimming the playlist usually yields higher ratings".
- ----------------------
When people ask "Why are they not playing: 'list of
songs that were popular in the past'?", the stock answer 
is "Research shows they don't 'test well'"
- -----------------------

"A cookie store is a bad idea. Besides, the market research reports say 
America likes crispy cookies, not soft and chewy cookies like you make." 
- -- Response to Debbi Fields' idea of starting Mrs. Fields' Cookies. 


Roger Kirk (who likes chewy cookies and always has)
rogerkirk@usa.net

------------------------------