Re: Stop the Narrow-casting

["Bump Martin" <LJNF40C@prodigy.com>]

From: Peg <gunst56@flash.net>



>I thought the goal would be to get as MANY folks listening to your station
>rather than a narrow segment of a particular demographic!!!

Your forgetting the second part of the equation.....

To keep those listeners listening for as LONG as you can!
(And today that's more of the emphasis.)


WRKO had a 1.5 million cume at one time....and rotated (hot) songs every
2.25 hours....
I guess they never imagined people listening for 8 hours at a time during
the workday.
(Hearing "You light up my life" 4 times in one workday!  Ugh!)

Stations today have survived with smaller cumes....but much longer TSL's
(Time spent listening) than in days past.  (a 1/2 million cume nowadays is
considered good...and stations tout "no repeat workdays, etc.)

And today there are many more choices.  And people "button-push" much more
frequently now.
  We would put up with WRKO playing "Nadia's Theme".....cuz there weren't 17
other choices for us to fly to.  (There were probably 2-3 choices for us.)

Gone are the days of Seguing from the Carpenters "Close to You" to "Derek
and the Domino's"









> I too, seem to
>remember the days of 1510/68/ and 105.7 serving us Deep Purple, The
>Carpenters, Three Dog Night, Chicago, and Kiss, all on one radio station,
>attracting MANY listeners!!!  Even WHDH during the mid-70's mixed Queen's
>Bohemian Rhapsody with Chicago's If you leave me now.  And, we all listened
>while radio of that era prospered!!!
>
>By the way, for those of you who like 70's/80's music mixed up where
>America and Bachman-Turner Overdrive are on the same station, listen to
>Clearwater's COAST 107, available on the Internet.
>
>
>SS
>
>
>At 12:38 PM 4/3/99 -0500, Douglas J. Broda wrote:
>>I'd think there'd be room on a crowded dial to try that, at least in the
>>oldies format. After all, our generation (actually, anyone who was a teen
>>from the early 60s to the mid-to-late-70s) did listen in huge numbers to
>>this stuff, with the full top-40 range.
>>
>>I can understand the fear that the children of the 90s, raised on
>>fragmented and targeted radio, would never listen in numbers to a station
>>with a broad-format playlist. (I even tend to agree with it, though
sadly.)
>>But is there ANY reason to believe that we reared on broad-based Top 40
>>have had the range we like to listen to shrink, any reason to believe our
>>preferences changed over the last 20-35 years?
>>
>>At 11:39 AM 4/3/99 -0500, you wrote:
>>
>>>I grew up in those days also.I remember WRKO,WLLH,WFEA were all CHR in
the
>>>mid to late 70's and I bounced back and forth among those
>>>stations.Yes,Roger Whittaker's "The Last Farewell","Rock and Roll All
>>>Night" by Kiss, "Nadia's Theme" by Perry Botkin Jr/Barry DeVorzon among
>>>others,all on the same playlist.I enjoyed it then and it seemed to
>>>work.These days,with so much fragmentation(Modern
>>>AC,Urban/Rap,Alternative,etc) no such monster exists.No station seems to
be
>>>a true CHR the way it was 20+ years ago.Could it work today??? I would
like
>>>to see it work,but I would sense it probably wouldn't fly.
>>
>>Douglas J. Broda
>>Broda and Burnett
>>Attorneys at Law
>>80 Ferry Street, Troy, NY 12180 USA
>>(518) 272-0580
>>dougbroda@mindspring.com
>>
>>

------------------------------