Re: Stop the Narrow-casting

[Peg <gunst56@flash.net>]

I thought the goal would be to get as MANY folks listening to your station
rather than a narrow segment of a particular demographic!!!  I too, seem to
remember the days of 1510/68/ and 105.7 serving us Deep Purple, The
Carpenters, Three Dog Night, Chicago, and Kiss, all on one radio station,
attracting MANY listeners!!!  Even WHDH during the mid-70's mixed Queen's
Bohemian Rhapsody with Chicago's If you leave me now.  And, we all listened
while radio of that era prospered!!!

By the way, for those of you who like 70's/80's music mixed up where
America and Bachman-Turner Overdrive are on the same station, listen to
Clearwater's COAST 107, available on the Internet.


SS


At 12:38 PM 4/3/99 -0500, Douglas J. Broda wrote:
>I'd think there'd be room on a crowded dial to try that, at least in the
>oldies format. After all, our generation (actually, anyone who was a teen
>from the early 60s to the mid-to-late-70s) did listen in huge numbers to
>this stuff, with the full top-40 range.
>
>I can understand the fear that the children of the 90s, raised on
>fragmented and targeted radio, would never listen in numbers to a station
>with a broad-format playlist. (I even tend to agree with it, though sadly.)
>But is there ANY reason to believe that we reared on broad-based Top 40
>have had the range we like to listen to shrink, any reason to believe our
>preferences changed over the last 20-35 years?
>
>At 11:39 AM 4/3/99 -0500, you wrote:
>
>>I grew up in those days also.I remember WRKO,WLLH,WFEA were all CHR in the
>>mid to late 70's and I bounced back and forth among those
>>stations.Yes,Roger Whittaker's "The Last Farewell","Rock and Roll All
>>Night" by Kiss, "Nadia's Theme" by Perry Botkin Jr/Barry DeVorzon among
>>others,all on the same playlist.I enjoyed it then and it seemed to
>>work.These days,with so much fragmentation(Modern
>>AC,Urban/Rap,Alternative,etc) no such monster exists.No station seems to be
>>a true CHR the way it was 20+ years ago.Could it work today??? I would like
>>to see it work,but I would sense it probably wouldn't fly.
>
>Douglas J. Broda
>Broda and Burnett
>Attorneys at Law
>80 Ferry Street, Troy, NY 12180 USA
>(518) 272-0580
>dougbroda@mindspring.com
>
>

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