blown call letters

[Donna Halper <dlh@donnahalper.com>]

Bob N. wrote--
>Whenever something like this happens, I would guess
>a quick correction or no mention at all would be
>appropriate-- a long apology would only bring a lot
>of attention to the gaffe. Of course, sometimes the
>announcer doesn't even catch the gaffe at all, or
>they find out later. 

I still recall when Jefferson Kaye was fired by WBZ in the mid 60s and he
then got a job at WKBW.  I heard him that fateful night when he went on the
air at KB for the first time and did the station break, "WB.. No!!!!!
WKBW."  Wish I had a tape recorder running...

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