Listeners defecting (Was Re: 105.7 WROR Palying the Hits of the 60's and 70's)

[mwaters@mail.wesleyan.edu (Martin J. Waters)]

>Mike Thomas wrote:
<snip>
>By the time this happens, who knows?
>Younger listeners may have defected to satellite music services like CD
>Radio anyway.

        I still think local radio *can* do well, more for music than news,
as already has happened. My baby-boomer impression of the younger audience
is that the modern rock format in particular is very locally oriented. WMRQ
in Hartford is loaded with info. on the local club and concert scene, both
with artists the station plays and local musicians. This is the audience
that goes out to live music events in large numbers. If local radio
provides something that's genuinely local and that the audience wants, it
will still be strong despite direct satellite. Just my $.02.


Marty Waters

(47, but none of my 18 FM radio pre-sets are set on the local lite FM / #1
station in the market. Yet.)

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