Re: Worcester Format Holes

[SteveOrdinetz <steveord@xtdl.com>]

At 03:51 PM 2/17/99 -0500, \"Mike Thomas\" wrote:
>The two gaping holes I see in Worcester are for an adult standards
station, and on the
>other end of the spectrum a younger skewing, rhythmic leaning CHR.
>
>Combined, WSRS and WTAG have a 21.7 share 12+ and I'd bet their 45+
numbers are
>significantly higher that that.  I think that standards on FM could work
there as well as
>it does in New London, CT or Cape Cod.
>
>As far as CHR is concerned, When WJMN gets a 5.9 in Worcester with a very
spotty signal,
>It looks like a mainstream CHR with a slightly rhythmic feel could do well.

Or even a pop-leaning CHR.  Worcester is kind of fringe for either Kiss-108
or WPRO.  What about oldies?  Is there an oldies station in that market?  I
know WORC-AM did oldies a few years ago (without much success, but by the
early 90s music on AM was pretty much dead).

------------------------------