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Re: underwriting
- Subject: Re: underwriting
- From: "Bill O'Neill" <billo@erols.com>
- Date: Wed, 17 Feb 1999 14:15:58 -0500
Eric writes:
<<Driving home tonight listening to NH public radio, it suddenly hit
me
that in the "underwriting credits" there were phone numbers.
I -thought-
that was a "call to action" and a big no-no. Or is there a subtle
difference between "joe's pizza in Manchester,offering subs and pizza,
555-1212" and "joe's pizza in Manchester offering subs and pizza. CALL
555-1212"?>>
My understanding has been if the phone no. is part of the slogan then
it is okay, e.g. Andrew 8-8 thousand.... (archaic, but it works....)
Bill O'Neill
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