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Re: underwriting



Eric writes:
<<Driving home tonight listening to NH public radio, it suddenly hit
me
that in the "underwriting credits" there were phone numbers.
I -thought-
that was a "call to action" and a big no-no. Or is there a subtle
difference between "joe's pizza in Manchester,offering subs and pizza,
555-1212" and "joe's pizza in Manchester offering subs and pizza. CALL
555-1212"?>>

My understanding has been if the phone no. is part of the slogan then
it is okay, e.g. Andrew 8-8 thousand....  (archaic, but it works....)

Bill O'Neill

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