Re: WBZ Program Changes

[Mark Shneyder <bostonradio@yahoo.com>]

Yup, there's probably going to be more MarketWatch updates on radio,
as well
as on the TV side. This is a part of last year's huge
deal between DataBroadcasting and CBS, where the website
has the right to use the  CBS  name  and logo.  CBS  also promised
to devote $ 30 million worth of air time to promote the site on  CBS 
TV and radio through 2002.In return, CBS  now collects about 8-9% 
of the Web site's gross ad revenue. CBS  sells ads on MarketWatch 
in package deals along with the networks' shows, stations and
billboards.

MarketWatch is owned by CBS(38%) and website's found Harvard MBA 
Larry Kramer and his Data Braodacsting Corp(38%). The remaining
24% went on public sale on Jan.15th.

MarketWatch journalists also serve as  CBS'  business news operation,
providing reports on daily developments and breaking stories.

CBS' marketing firepower is a big attraction to investors who
think that the Internet is going to become the biggest thing since,
well, TV -- and that this is the moment when potential winners(or
losers)
have to establish themselves.

- -Mark


- ---Roger Kirk <rkirk@VideoServer.com> wrote:
>
> Has anyone noticed WBZ seems slightly more Financial-News-leaning in 
> the morning?  Today, noticed that "The Osgood Files" has been
replaced 
> by a CBS stock market reporter.  Anybody know what has become of
Charles?
> 
> 
> Roger Kirk
> RogerKirk@usa.net
> 
> 

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