RE: More on commercial breaks.

["Ira Apple" <iapple@erols.com>]

- -----Original Message-----
From: owner-boston-radio-interest@bostonradio.org
[mailto:owner-boston-radio-interest@bostonradio.org]On Behalf Of Rick
Kelly
Sent: Wednesday, January 27, 1999 12:26 AM
To: jj@tiac.net
Cc: boston-radio-interest@bostonradio.org
Subject: Re: More on commercial breaks.


On Tue, 26 Jan 1999 14:09:51 -0500 "J.J." <jj@tiac.net> writes:

>Here's one for you.   How bout running fewer commercials at a higher
premium?
>Instead of running, say 6 spots at $150 a pop, raise the rate to $300,
>that way 3 spots would generate the same revenue.  Pity the poor
>client whois the 6th spot in the long break,  how many actually hung
around to
>hear it?  Okay so I live in dream world.  But I feel a GOOD sales mgr.
>could sell the merits of such a concept.  Just a thought.

I think that the concept has been sold at some stations in some markets.
But yes, it is amazing that it hasn't caught on more... perhaps greed
prevails... or perhaps stupidity!
- ----------------
Has anyone commenting on this subject ever tried to get 300 dollars in a
market that thinks 150 is already too high?

Ira Apple















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