Re: Commercial Stopsets

["Terry Wood" <terry_wood@prodigy.net>]

It seems to me when your running globs of Commercials in a row......Your
telling the listener to suffer if you want music......And your telling the
Advertiser that no one listens to commercials anyway so we will run them
altogether.  I remember a DJ from the late 50's- early 60's who played music
all morning long...then at 11:30 he ran and read all the commercials for the
shift......needless to say "Flying with O'Brian" flew out the door and was
never heard again.   The gist:  your not doing the paying advertiser a bit
of good when you run 5,6,7 ads a break together.  Your losing the listner
sometimes for a few hours.

Terry
- ----- Original Message -----
From: <Dib9@aol.com>
To: <boston-radio-interest@bostonradio.org>
Sent: Tuesday, January 26, 1999 8:07 AM
Subject: Commercial Stopsets


>In Maine, I haven't noticed that radio stations are running more
commercials,
>but stations are running longer, but fewer stopsets.  That seems to be the
>trend in the industry.  When I first started in radio during the 80's, most
>stations ran three or four commercial breaks per hour, each with three or
four
>minutes of spots.  Now stations run less breaks, each with more spots.  At
>WMGX, where I work part-time, there are two breaks per hour, each with up
to 6
>spots.  One music set has 30 minutes and the other 15 to 20 minutes of
music.
>I think the theory behind fewer, but longer, stopsets is that people turn
the
>station anytime you run commercials so you are better off having fewer
>stopsets.
>
>Dan Billings
>Bowdoinham, Maine

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