Re: WPLM

[Mark Shneyder <bostonradio@yahoo.com>]

- ---Bob Nelson <bluesradio_99@yahoo.com> wrote:
>
> Beverly Beckham's column in today's Boston Herald 
> seems like an ad of sorts for the new WPLM. We'll
> have to see how they do in the ratings, but if
> many other listeners rave about them like she does,
> they have nothing to worry about. 

Her last sentence is what gives it away :
'a must for a long, snowy commute'. Hello! 
Maybe she's having a brief nostalgia flashback
after not listening to radio since 1989 as she claims( :)


Most of those raving listeners will likely be female baby 
boomers. And, WPLM will probably get pretty
respectable numbers since there's virtually no direct
competition for this demo group in the market. But it will be a tough
sell because WPLM will still have to compete with other
Boston and Providence area AC stations for the same advertisers.
 
> We'll see if WPLM can find a good niche of the audience to cater to
> with its' new format.

So far it sounds very pre-tested and familiar. Just the way
Soft AC is supposed to sound.
.
 


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End of boston-radio-interest-digest V2 #283
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