Re: WXKS AM city of license

["A. Joseph Ross" <lawyer@world.std.com>]

Dan Strassberg wrote:
 
> Clearly, WXKS's night service was added to provide more time to sell to
> national accounts that can't hear the station. The TX is in a great location
> for the daytime 5 kW-ND operation. Despite the poor frequency, WXKS covers
> the market pretty well. At night, however, the necessary protection to the
> west takes the signal away from most of the market. However, if you're a
> time buyer on Madison Ave, what do you know about directional patterns and
> coverage areas? 

Didn't I hear that the reason for their keeping the WXKS calls on AM was so
that they could market it in combo with Kiss-FM?  That probably means some
of these ad agencies think they're buying ads on a station with the Kiss-FM
format and demographics.

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 A. Joseph Ross, J.D.                                     617.367.0468
 15 Court Square                                  lawyer@world.std.com
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