Re: Predictions for 1999

[EBRadio <ebradio@flash.net>]

Might I also add that it was WKOX who first carried Dr. Laura in the
"Metro-Boston" area.  As expected, Laura's company went with the big signal
as soon as it could!

ss

At 06:05 PM 12/7/98 EST, ASchinella@aol.com wrote:
>Mike, you are partially right and wrong: 
>First, 1200 tried local, by having Gene Burns do local talk via ISDN from San
>Francisco and while it was welcome it really didn't do much in the ratings or
>in rippling any listeners from WRKO. Of course, WKOX did virtually zero media
>or advertising and really didn't try too hard in the talk format, IMO. 
>While they were doing talk, I listened off and on and what I usually heard
was
>the same five or ten people who hate WRKO and wanted to listen to something
>else. Not only that, but at the time, WKOX really didn't take any chances;
>besides Burns, they had Judy Jarvis on (who was also heard on WCAP at the
>time), and Mary Matalin as well as other conservatives. Again, like I need to
>keep repeating this but when is the most liberal/progressive town in America
>going to get some liberal/progressive talk show hosts? There is a market for
>it... if not here, where? 
>At the same time, depending one what mix of satellite or local they would do,
>there is a desire for some competition in this town. Whoever decides to do
>that will have to do some serious PR to get the word out there that there is
>some competition and not sit on the idea like WKOX did the last time, if
>anyone will even care in the non-radio industry world. I think there would be
>a lot of interest since WRKO has fallen in sales and listenership, and let's
>be honest, quality. 
>
>Mike said: 
>
>This group of bombastic, washed up has-beens?  Cutting into RKO??  Get real.
>As
>"messed up" as RKO is, or is percieved to be, this syndicated fare won't make
>any real dent into 680.  Unless the syndicated program is well done like an
>Imus, Stern or Rush, people won't listen regularly if at all.  The only way
>1200
>would be competitive is to bite the bullet and put on some local programming.
>
>Mike Thomas
>WXLO & Premiere Radio Networks
>
>

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End of boston-radio-interest-digest V2 #252
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