Re: Este Es La Neuvo 1150

[Mark Shneyder <bostonradio@yahoo.com>]

Since Mega owns 10 stations and growing,
they are in a better position to attract big-name
national accounts who are trying to reach Hispanic
markets all over the country. It is a lot easier 
to sell group stations/markets than individual stations. But even that
is easier said than done. Spanish (sub)format(s) is the hottest thing 
out there but they remains a tough sell on Madison Ave. In NYC, for
example, Spanish FM is #1 but it's only 15th in billing.... 

Five? That's a pretty large number of outlets for Spanish-language
programming during daylight hours considering Boston has the smallest
ethnic population of all the major markets.


- -M
- ---Joseph Gallant <notquite@hotmail.com> wrote:
>
> The format change at 1150, coinciding with the new ownership, has
> occured this morning (December 1st).
> Last night (November 30th), I stayed up until 12 Midnight and tuned-
> in 1150 which was still running "The Touch" a bit after midnight, so
> the new format probably began at 5 or 6 A.M. (By the time I got up,
> around 8 A.M., 1150 was En Espanol).
> I think 890 and 1150 become Boston's only 24/7 Spanish-language
> stations. If my memory serves me correct, WKOX runs religion from 2(?)
> to 6(?) A.M., WUNR is Spanish 6 A.M.-7 P.M. and occassionally during
> late-night hours, and I believe WRCA runs other ethnic (Haitian?)
> programming late at night.
> In any event, Boston now has--during daytime hours, anyway--five
> Spanish-language stations on the AM band.
> "Wild Card": Could Entecomm "blow up" Eagle 93.7, move WAAF's active
> rock format to 93.7, and perhaps flip 107.3 to Spanish? (or sell-off
> 107.3 to someone who would change it to Spanish?) If the success of
> Spanish-language FM's in other cities is any indication, a Spanish-
> language FM in or near Boston would, IMHO, fatally wound four of the
> five (including part-time) Spanish-language formats currently out
> there, and be a surprising success.
> Joseph Gallant
> <notquite@hotmail.com>
> P.S.: The "Subject" line is supposed to translate to "This Is The
> New 1150". I don't know very much Spanish--I took threee years of
> French in high-school--so if my translation to Spanish is wrong,
> please let me know.
> 
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