Re: Tight Play Lists

[Barry Scott <barrys@pop.tiac.net>]

As the host of the syndicated 70s/80s retro show, "The Lost 45s"--which has a
playlist of every charted Top 40 record from that era no longer receiving adequate
airplay--I can wholeheartedly agree with you. We are currently having trouble
convincing any Program Director (AC/Classic Rock/70s and 80s) who is terrified of
losing his job, of taking a 'chance' on a proven show. Its not easy being the only
syndicated show out there that is musically different than all the others! Yet
listeners crave it and have made it #1 25-54 in virtually every market we've
managed to get in to. Barry Scott

Dib9@aol.com wrote:

> In a message dated 10/18/98 11:59:21 PM EST, FMradio1@aol.com writes:
>
> << The biggest complaints I hear from people are "you play the same songs over
>  and over"  and this is not just for CHR either--the rock and AC stations are
>  included. >>
>
> I have heard this compliant for years, but the reality is that stations that
> have tight play lists that are based on good research usually do the best in
> the ratings.  Stations with big libraries, playing more obscure songs, never
> does as well.  This is true today even with classical music.  Why is this?
> Because what people say they want and what they really want are two different
> things.  The best bet is to keep a small play list but claim you have the
> largest on air music library.  Commercially you will probably be the most
> successful.
>
> Dan Billings
> Bowdoinham, Maine

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End of boston-radio-interest-digest V2 #211
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