Tight Play Lists

[Dib9@aol.com]

In a message dated 10/18/98 11:59:21 PM EST, FMradio1@aol.com writes:

<< The biggest complaints I hear from people are "you play the same songs over
 and over"  and this is not just for CHR either--the rock and AC stations are
 included. >>

I have heard this compliant for years, but the reality is that stations that
have tight play lists that are based on good research usually do the best in
the ratings.  Stations with big libraries, playing more obscure songs, never
does as well.  This is true today even with classical music.  Why is this?
Because what people say they want and what they really want are two different
things.  The best bet is to keep a small play list but claim you have the
largest on air music library.  Commercially you will probably be the most
successful.

Dan Billings
Bowdoinham, Maine

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End of boston-radio-interest-digest V2 #209
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