Re: Globe story on 'GBH-FM

["Mark" <markbeth@netway.com>]

Martin J. Waters wrote: 
>         The audience-dying-off argument is just plain lame. This format
> keeps updating to go along with the passage of time. Tonight I heard the
> Righteous Brothers on one of the music-of-you-life type bird feeds (go
> ahead, make ME feel old!) The real issue is the old problem that
> advertisers don't want to buy this format, no matter how many people are
> listening, because supposedly they're the wrong people (i.e., mostly 55
and
> over). In fairness to radio programmers, IMO, you can't expect them to
> single-handedly change this viewpoint in the advertising and marketing
> world. It also pervades TV, newspapers, magazines, every sort of media.
It seemsthat WLLH(Lowell/Lawrence)is also updating their locally programmed
Adult Standards format,adding newer titles in recent weeks,while gradually
phasing out the older stuff.In fact,I haven't heard any Big Band tunes in
recent days either.A couple of quick examples:How Do I Live(LeeAnn Rimes)
Desperado(The Eagles) Love Can Make You Happy(Mercy).As well,Old Cape
Cod(Jerry Vale) I Wanna Be Around(Tony Bennett) Chances Are (Johnny Mathis)
also in the mix.I'm sure you will see the Birdfeed Standards formats will
have to do this as well over time in order to appeal to not only the
55+crowd,but the 25-54 audience as well.There will always be an
audience,IMHO,for Adult Standards.                                         
                           Mark Watson

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