Re: it's tough out there...

[MikeHemeon@aol.com]

In a message dated 6/13/98 11:26:14 AM Central Daylight Time, billo@erols.com
writes:

<< CBS's Fort Knox (Boston flagship) WBZ sleepily missed yet another
 self-promotion opportunity with their anniversary, delivering the impression
 that they are either overly confident and comfortable with their consistent
 12+ lead (and hefty rates) or out of touch with what greater Boston expects
 of them.  It would be less noticeable a contrast if it weren't for the
 station's engrained reputation of it's heavy emphasis on promotions,
 personalities, remotes, TV spots (on all 3, not just their own), etc. >>

CBS isn't as "loaded" as you may think. The outrageous amount of money they
paid for the NFL contract is going to leave them strapped for awhile. They
have outsourced their newgathering effort (what network outsources their
news?) When the economy dips a bit you may see CBS flounder under this
enormous debt.

Mike

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