Re: WOKQ Bumper Stickers

["Roy Lawrence" <mediaace@ici.net>]

On 10 Jun 98 at 15:04, John Bolduc wrote:

> This was in the days when there were more analog dials on  radios
> than digital readouts. As digital readouts became more popular, the
> "98" must have comfused a few people. I don't recall the exact ad
> campaign that WOKQ put on, (including TV), but it was real dumb. It
> went something like, we're coming out with new bumper stickers that
> now say WOKQ/97.5 instead of WOKQ/98. We are changing our freqency
> for our listeners who have the new digital radios.
> 
> Well, the frequency of course never changed, just the bumper
> stickers, but the ads struck me as WOKQ trying to bend over
> backwards to pat themselves on their back over what nice guys there
> were to change their frequency.
> 
> Does anyone out there recall this?

      I don't recall the radio or television ad campaign, but I 
remember those big red, white and blue bumper stickers.
Funny their AOR sister station WBLM had similar bumpers
stickers in the mid 70's. WBLM/108! Prior to February 1990
WBLM was at 107.5/ Lewiston, they swapped frequncies with
WTHT which at that time was at 102.9/ Portland.  

                   Take Care,

                Roy Lawrence

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