Re: WOKQ Bumper Stickers

["Roy Lawrence" <mediaace@ici.net>]

On 10 Jun 98 at 15:04, John Bolduc wrote:

> I seem to remember several years ago when WOKQ bumper stickers used
> to say " WOKQ/98" This was in the days when there were more analog
> dials on  radios than digital readouts. As digital readouts became
> more popular, the "98" must have comfused a few people. I don't
> recall the exact ad campaign that WOKQ put on, (including TV), but
> it was real dumb. It went something like, we're coming out with new
> bumper stickers that now say WOKQ/97.5 instead of WOKQ/98. We are
> changing our freqency for our listeners who have the new digital
> radios.
> 
> Well, the frequency of course never changed, just the bumper
> stickers, but the ads struck me as WOKQ trying to bend over
> backwards to pat themselves on their back over what nice guys there
> were to change their frequency.
> 
> Does anyone out there recall this?

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