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Re: Formats

Todd P wrote:
>     I had a conversation with a friend yesterday about what she
> perceives as the demise of Top-40 radio. My friend is a newspaper
> reporter, and doesn't know too much about radio. However, she guessed
> that Top-40 has experienced a steady decline in the past ten years. I've
> only been in radio for 4 1/2.....so I couldn't answer her. Can someone
> help me out?
>     Our conversation then turned to demos. She thought it was sexist for
> Top-40 to target only women. I tried to explain that women
> (predominantly) listen to CHR, therefore women are the target demo. She
> insisted that if Top-40 were targeted toward both guys and gals, it
> would do better with men, much as Country attracts men and women
> equally. Does anyone have any thoughts? Is she right? Gender neutral
> marketing seems to work for Country, why not for CHR? I'm not trying to
> get into a sexism debate, but I am curious about this!
> Thanks,
> Todd Phillips
> WVAY, Wilmington, Vt

Cry me a river!

I could just as easily say that my daily newspaper discriminates against 
poor people. The business section news obviously targets rich business 
people, as do the advertisements.

The title "lifestyle section" is just a politically correct way of saying 
womens pages.

I guess the home section discriminates against the homeless.  The food 
section against the foodless.  The sports section against those who are not 
sports.  the home and garden section against those who are not into 
pasnises.    Hell, the obituaries are a real kick in the ass to anyone with a 
lust for life. 

Radio has targeted formats,  newspapers have targeted sections.  

Sexism?  I don't think so.  


PS:  Has she forced you to watch Lifetime?