Re: Classic Country

[LJNF40D@prodigy.com (BUMP MARTIN)]

> From: Hopfgarten, Paul R       \ Internet:    (hopfgapr@sprynet.com)

> Didn't WKOX play some satellite-driven "classic country during the
> 105.7/WKLB days?
> 
> How did it fare?
> 
> Or as I might guess, was it not on the air long enough to do a full
book
> period?

I don' think 1200AM ever really showed up in the ratings under any
format.

I think the present signal is the reason...regardless of the format....
shifting to their night pattern (which makes them invisible) at 4:15 in
the winter doesn't help.

I also think under the country incarnation of WCLB...that they were
using the WCLB call-letters...so ARB ascription was probably very mixed
up...and the FM got any credit for listeners that might have indeed been
listening to the AM.  (I could imagine someone writing I listen to
Country CLB....even though they were listening to the AM.)

Some of these simulcast, similar format AM/FM combo's....the actual
listener pattern is hard to define.

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