Re: WSRO

[FM radio 1 <FMradio1@aol.com>]

In a message dated 98-04-22 01:17:08 EDT, steveord@xtdl.com writes:

<< Even on crappy stations that no one listens to like WSRO, time usually goes
 for $100-200/hr.  Where are you going to find enough businesses who are
 gonna advertise on a station no one listens to to cover that expense...most
 of us have at least one job here, who's got the time to do all that
 selling?  You got a rich uncle or something?  As far as programming goes
 and doing "live and local" radio...what, per chance format holes are there
 that anyone wants to listen to (on AM)? >>

Has anyone really looked around the Marlborough area recently?  There is a
sizable Asian, Portugese and Hispanic population.  Since most of the white
listeners are listening to Boston or Worcester radio, how about "live and
local" radio....just not in English?  The Hispanic population is rapidly
growing in the Eastern Massachusetts area (Go to Fenway on a night Pedro
Martinez is pitching and see for yourself.) IMHO, Ethnic radio is not a "waste
of bandwidth" as some members of this list seem to suggest.  It's filling a
hole that the major stations aren't, and obviously there is some money to be
made in ethnic radio programming.

Sadly, the days of the full service, localized AM radio station (in English)
are just about over, since funeral homes are putting their listeners in boxes
on a fairly regular basis.  It's too bad, but we must keep reminding ourselves
that radio is a business, and if there are not enough customers for a product,
no matter how good the product is, the business is doomed to fail.  

Mike Thomas, WERZ & Premiere Radio Networks

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