RE: proofers???/cliches

[Roger Kirk <rkirk@videoserver.com>]

Dave Iseman wrote:
>Here are phrases that I eliminate from our clients' copy:
>"personal service"
>"the friendly folks"
>"for your convenience"
>"knowledgeable / dedicated staff"
>"don't forget"
>"that's right"
>"count on the professionals at..."
>"plenty of free parking"
>"that number again is"
>"all your flooring/ automotive/party/housing/marine/etc. needs"
>"located at"
>"the one for you"
>"your headquarters for___"
>"stop by today"

Well, that cuts many local spots down to about 10 seconds.

Roger Kirk  

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