[Date Prev][Date Next][Thread Prev][Thread Next][Date Index][Thread Index]
- Subject: Redundant commercials
- From: "Shel Swartz" <email@example.com>
- Date: Tue, 31 Mar 1998 12:22:11 -0500
How many of you believe as I do, that some copywriters seem to have one
template for all commercials..they just fill in the blanks?
I used to work for a station where so many spots sounded alike, we'd make
fun of them. For example, I believe we had two different banks...both were
"THE" place to go, both were "centrally-located", and both had "the BEST"
service. Both were competitors!
Good, better, best. Who definds "best"? Only one can be the best. Here in
Florida, restaurants regularly advertise their "world-famous" offerings. I
truly doubt that, say, Joe's Pizza in North Palm Beach is so well-known,
that you could drop that name to some person in France, and his or her face
would light up with glee, and say "Yes! Wow! I know about that!"
WRKO/The Big 68 Remembered!
508 Glenwood Drive
W. Palm Beach FL 33415-2866