Re: Ratings.

[Mark Shneyder <mshbc@bu.edu>]

On Wed, 16 Jul 1997, H Glazer wrote:

> Baseball season starts and WEEI's ratings go DOWN? Is this a first?
> 
> BTW, all of my car radio FM presets for when I'm in Boston are doing OK
> to poorly -- WODS, WKLB, WROR, WEGQ, WZLX. (Sixth button is WUMB.) Would
> have thought ROR would be doing better. And how long before ARS tries
> something new on EGQ?
> 
In the age of programming niches and audience fragmentation, the 12+
numbers are of little use, especialy  in this market.
Last year, 58.5% of all the radio advertising
in Boston was spent on 25-54.(second only to DC which had 60%)
Yet, Boston had the lowest retail sales of all Top 10 markets. 
Are advertisers getting their money's worth from radio stations in this
market?

- -M

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