Re: Simulcasting on the same band

[SteveOrdinetz <steveord@xtdl.com>]

At 02:41 PM 6/4/97 -0400, Dib9@aol.com wrote:
>Many of the comments on the situation with WSTG have been negative and I have
>noticed several comments in recent posts putting down these types of
>simulcasts.  Though I am not familiar with the coverage area and markets
>involved with WSTG & The Arrow, I know a number of these situations have
>improved the business prospects of the stations involved and improved the
>service to the listeners.  Let me give some examples.
>

Some perfectly legitimate examples of simulcasting deleted.

>
>I also think the WOKQ/WPKQ situation is great.  By putting the stations
>together, they cover all of New Hampshire, a great deal of Vermont, and all
>of southern & central Maine.  With WOKQ/WPKQ and WHOM, if you are buying
>radio in New Hampshire, you have to buy from Fuller-Jefferies.


I vehemently disagree with this one.  I personally don't think WOKQ does all
that great of a job, to me they just are a boring station....very liner
card, 10-in-a-row....WHOM with different music.

I have no problems with a couple of Class A rimshotters simulcasting to
increase their salability, indeed, I am employed by one such combo.  What I
do have a problem with is station with a blowtorch signal hogging another
blowtorch.  And what does it gain them from a sales point?  Yeah, someone in
White River Jct, Vt. can now get WOKQ....are they gonna drive to Rochester,
N.H. to patronize one of their advertisers?  What about a business in White
River....are they gonna advertise on a station 100 mi away?  Not a very good
return on advertising dollar when most of the station's audience lives 100+
mi away.
  
You mean to tell me that a company with as deep pockets as F-J can't make a
go of a Class C station (103.7)?  WOKQ reaches close to half the population
of N.H and Maine without a 100KW repeater. 

Soapbox mode off.

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