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WBZ and 12+ numbers....

WRKO and WBZ dont have niche formats. Their programming  appeals to a mass
audience and very ratings-driven(in 12+)...Talk and news are the Dunkin
Donuts of
radio formats...

But not that even though WBZ can be number one 12+, they are not the #1
billing station in town.  12+ numbers don't mean much anymore....

(Unless of course you ARE the number 1 station 12+....then you use it to
stroke your ego...)