FYI: Boston classical station CRB aims for 'a sense of discovery' - and it's attracting new ears - The Boston Globe

Rob Landry 011010001@interpring.com
Fri May 13 08:48:52 EDT 2022




On Thu, 12 May 2022, Ron wrote:

> WCRB often overlooked, gets some ink.

> https://www.bostonglobe.com/2022/05/11/arts/boston-classical-station-crb-aim
> s-sense-discovery-its-attracting-new-ears/

Laura Carlo appears to be the last veteran of the original WCRB still on 
the air at the current one.

> CRB's recent listener data suggests that a growing share of younger
> listeners are responding to that sense of discovery. In February 2014, when
> Rudel took over the station, the median age of CRB listeners was 74; as of
> this past February, it was 54, with 24 percent of listeners under age 35."

The station's ratings have fallen considerably, though; these numbers may 
reflect more the deaths of older listeners than the acquisition of new 
ones.


Rob


More information about the Boston-Radio-Interest mailing list