American Top 40 in the Boston market

Mike Malone
Sat Mar 6 10:01:58 EST 2021

I remember WBCN did a parody of the "We're 4" WBZ TV promos.
If I remember right the lyrics were something like "We're 4, kicking
puppies, We're 4, getting disease, We'd love to get locked into a condo in
Brockton....". That's all I remember, but now it's stuck playing over and
over in my head!

On Sat, Mar 6, 2021 at 8:47 AM Bob Nelson <> wrote:

> Speaking of Boston and Pittsburgh and the TV versions of WBZ and KDKA--
> youtube has promos for both stations using the same song. It was "We're 4"
> here and "Here's 2" there. "We're for, great old Cape Cod, we're for, old
> Hahvad Yahd.We love to get lost in the traditions of Boston." Pittsburgh's
> version had similar localisms.
> Remember the tv ad with Dave Maynard dealing with winter weather and he
> sees a rescue dog next to a
> "closed" sign--"oh no, not you too?"
> KDKA did the same ad with a local meteorologist
> or radio host.
> On Thursday, March 4, 2021, Shawn Mamros <> wrote:
> > BZ's "The Spirit of New England" slogan long pre-dated 1987!  I know they
> > were using it in the early 80s at least, and though I don't have the
> > personal knowledge to back it up, I would think it would date back to the
> > 1970s, if not before.  The 70s is when Westinghouse (aka Group W) was
> doing
> > serious branding of their stations, with jingles galore.  I grew up in
> > Pittsburgh and remember well what they did with KDKA ("Someplace Special"
> > was their equivalent to "The Spirit of NE") at the time.  Somebody who
> > lived up this way or who has more historical knowledge of BZ (Scott?)
> might
> > be able to identify when "The Spirit of NE" started.
> >
> >
> > -Shawn

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