WKLB Frequency Change?
Don
astelle.donald@gmail.com
Mon Jul 9 14:47:21 EDT 2018
>> Ratings in Boston are all digital now - call signs mean NOTHING
The time Joe is talking about was when paper/written diaries were still
analog.
WCRB had some phenomenal ratings** during a time when Country 105.7 was
trying to get raction, and the Fairbanks people thought WCRB was getting
audience that belonged to them. I think they found out differently when
they changed the calls and their ratings tayed low.
**At one point WCRB was considred the most successful Classical station in
America. (I think they got a 4.5 in the ratings.) This was also at a time
when WCRB started playing "movements", and utilized standard radio rotations
of playing the most popular peices more often. Much to the chagrin of the
Classical afficienados. ;-)
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