WKLB Frequency Change?

[Kevin Vahey]

Joe

Ratings in Boston are all digital now - call signs mean NOTHING

WMJX took a hit a couple of years ago when Dunkin Donuts rolled out
in-house radio - previously all franchises in Boston were ordered to tune
in 106.7

Today we have three different owners in Boston sharing the WBZ calls on
AM-FM-TV



On Mon, Jul 9, 2018 at 3:02 AM A Joseph Ross <joe@attorneyross.com> wrote:

> I thought I had heard that WCRB suddenly jumped in the ratings, and that
> jump was attributed to people saying they were listening to WCRB when
> they were actually listening to WCLB.
>
>
> On 7/8/2018 12:18 PM, Donna Halper wrote:
> > On 7/8/2018 8:37 AM, Scott Fybush wrote:
> >> That FB post (from John Kosian) was showing off a shirt from 20+
> >> years ago!
> >>
> >> WBCS was one of two competing country stations in the 90s, replacing
> >> smooth
> >> jazz WCDJ. It was up against Fairbanks' WCLB 105.7 (ex-WVBF). WCLB
> >> became
> >> WKLB fairly quickly,
> >
> > I was there, consulting WCLB when some of this occurred-- if my memory
> > serves me well, the call letter change reflected the old Arbitron
> > diary process of listeners being asked to remember and then write down
> > the call letters; research showed lots of folks were getting the call
> > letters wrong and writing down stations other than WCLB, even if
> > that's what they were listening to.  So the management decided a K
> > would be easier to distinguish than a C.
> >
>
> --
> A. Joseph Ross, J.D. · 1340 Centre Street, Suite 103 · Newton, MA 02459
> 617.367.0468 · Fax:617.507.7856 · http://www.attorneyross.com
>