WKLB Frequency Change?
A Joseph Ross
joe@attorneyross.com
Mon Jul 9 02:30:25 EDT 2018
I thought I had heard that WCRB suddenly jumped in the ratings, and that
jump was attributed to people saying they were listening to WCRB when
they were actually listening to WCLB.
On 7/8/2018 12:18 PM, Donna Halper wrote:
> On 7/8/2018 8:37 AM, Scott Fybush wrote:
>> That FB post (from John Kosian) was showing off a shirt from 20+
>> years ago!
>>
>> WBCS was one of two competing country stations in the 90s, replacing
>> smooth
>> jazz WCDJ. It was up against Fairbanks' WCLB 105.7 (ex-WVBF). WCLB
>> became
>> WKLB fairly quickly,
>
> I was there, consulting WCLB when some of this occurred-- if my memory
> serves me well, the call letter change reflected the old Arbitron
> diary process of listeners being asked to remember and then write down
> the call letters; research showed lots of folks were getting the call
> letters wrong and writing down stations other than WCLB, even if
> that's what they were listening to. So the management decided a K
> would be easier to distinguish than a C.
>
--
A. Joseph Ross, J.D. · 1340 Centre Street, Suite 103 · Newton, MA 02459
617.367.0468 · Fax:617.507.7856 · http://www.attorneyross.com
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