WKLB Frequency Change?

[A Joseph Ross]

I thought I had heard that WCRB suddenly jumped in the ratings, and that 
jump was attributed to people saying they were listening to WCRB when 
they were actually listening to WCLB.


On 7/8/2018 12:18 PM, Donna Halper wrote:
> On 7/8/2018 8:37 AM, Scott Fybush wrote:
>> That FB post (from John Kosian) was showing off a shirt from 20+ 
>> years ago!
>>
>> WBCS was one of two competing country stations in the 90s, replacing 
>> smooth
>> jazz WCDJ. It was up against Fairbanks' WCLB 105.7 (ex-WVBF). WCLB 
>> became
>> WKLB fairly quickly,
>
> I was there, consulting WCLB when some of this occurred-- if my memory 
> serves me well, the call letter change reflected the old Arbitron 
> diary process of listeners being asked to remember and then write down 
> the call letters; research showed lots of folks were getting the call 
> letters wrong and writing down stations other than WCLB, even if 
> that's what they were listening to.  So the management decided a K 
> would be easier to distinguish than a C.
>

-- 
A. Joseph Ross, J.D. · 1340 Centre Street, Suite 103 · Newton, MA 02459
617.367.0468 · Fax:617.507.7856 · http://www.attorneyross.com