WKLB Frequency Change?

[Donna Halper]

On 7/8/2018 8:37 AM, Scott Fybush wrote:
> That FB post (from John Kosian) was showing off a shirt from 20+ years ago!
>
> WBCS was one of two competing country stations in the 90s, replacing smooth
> jazz WCDJ. It was up against Fairbanks' WCLB 105.7 (ex-WVBF). WCLB became
> WKLB fairly quickly,

I was there, consulting WCLB when some of this occurred-- if my memory 
serves me well, the call letter change reflected the old Arbitron diary 
process of listeners being asked to remember and then write down the 
call letters; research showed lots of folks were getting the call 
letters wrong and writing down stations other than WCLB, even if that's 
what they were listening to.  So the management decided a K would be 
easier to distinguish than a C.

-- 
Donna L. Halper, PhD
Associate Professor of Communication & Media Studies
Lesley University, Cambridge MA