All-news in the overnights

[Garrett Wollman]

<<On Mon, 2 Apr 2018 14:36:05 -0400, Ron Bello <rbello@belloassoc.com> said:

> Not so sure 24 / 7 news works even in NY
> Listen to WCBS at 1 - 2am
> Commercial load is light and far from top tier advertisers
> Given how expensive it is to do all news, really doubt 1 to 5am is not a
> money pit

The value for WCBS isn't really in the overnight inventory (which is
basically gravy) but in keeping those radios tuned to 880 the rest of
the day.  Breaking format is always a risk.  (Also why so few NPR
stations still split time between news-talk and classical.)

-GAWollman