No subject

[Ron Bello]

Not so sure 24 / 7 news works even in NY

Listen to WCBS at 1 - 2am
Commercial load is light and far from top tier advertisers
Given how expensive it is to do all news, really doubt 1 to 5am is not a
money pit

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On Mon, Apr 2, 2018 at 1:31 PM, Kevin Vahey <kvahey@gmail.com> wrote:

> CBS knew how to do local radio and where 24 hours news would work - NY,
> Chicago, LA, SF, Dallas and Philly and where it was better to have talk at
> night Boston, Pittsburgh, Minneapolis and St. Louis.
>
> Keep in mind it was Entercom that decided to make the swap of WBZ to
> iHeart.
>
> CBS Radio was excellent at local news in almost all markets, CBS
> Television has not done well with local news.
>
> Peter Casey was able to fight with CBS Radio to leave WBZ fully local - so
> the first person iHeart fired was him.
>
> On Mon, Apr 2, 2018 at 11:53 AM, Rob Landry <011010001@interpring.com>
> wrote:
>
>>
>>
>> On Mon, 2 Apr 2018, Ron Bello wrote:
>>
>> CBS got out of radio all together
>>> They don't believe it is a growth area (true) nor a good use of their
>>> capital (?)
>>>
>>
>> The question in my mind is how well did WBZ(AM) help promote WBZ-TV
>> viewership. Eveidently CBS decided it didn't matter.
>>
>> WBZ radio is no less intertwined than WCBS, WBBM..........
>>> Local markets / operations were not the primary consideration
>>>
>>
>> If you own local TV stations, then local markets have to matter;
>> otherwise, CBS should sell them all and just run a network.
>>
>> But hey, I'm a radio guy not a TV guy.
>>
>>
>> Rob
>>
>
>