Mon Apr 2 14:36:05 EDT 2018
Not so sure 24 / 7 news works even in NY
Listen to WCBS at 1 - 2am
Commercial load is light and far from top tier advertisers
Given how expensive it is to do all news, really doubt 1 to 5am is not a
On Mon, Apr 2, 2018 at 1:31 PM, Kevin Vahey <email@example.com> wrote:
> CBS knew how to do local radio and where 24 hours news would work - NY,
> Chicago, LA, SF, Dallas and Philly and where it was better to have talk at
> night Boston, Pittsburgh, Minneapolis and St. Louis.
> Keep in mind it was Entercom that decided to make the swap of WBZ to
> CBS Radio was excellent at local news in almost all markets, CBS
> Television has not done well with local news.
> Peter Casey was able to fight with CBS Radio to leave WBZ fully local - so
> the first person iHeart fired was him.
> On Mon, Apr 2, 2018 at 11:53 AM, Rob Landry <firstname.lastname@example.org>
>> On Mon, 2 Apr 2018, Ron Bello wrote:
>> CBS got out of radio all together
>>> They don't believe it is a growth area (true) nor a good use of their
>>> capital (?)
>> The question in my mind is how well did WBZ(AM) help promote WBZ-TV
>> viewership. Eveidently CBS decided it didn't matter.
>> WBZ radio is no less intertwined than WCBS, WBBM..........
>>> Local markets / operations were not the primary consideration
>> If you own local TV stations, then local markets have to matter;
>> otherwise, CBS should sell them all and just run a network.
>> But hey, I'm a radio guy not a TV guy.
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