Entercom announces what it plans to keep

[Attorney Chase]

I agree with those who have made the point that WBZ TV's call letters may 
play a greater part in their brand identity than their network logo. Given 
that some won't watch a certain network's "news" and may shy away from 
anything that carries that brand, even on the local level where perhaps the 
"news" has different approach, (the Boston outlet being a good example) why 
would any local station  want to alienate part of its viewer base for no 
apparent gain. This is especially true about the WBZ call letters and brand 
effect. Ffor years the competencies of that station which are associated 
with its call letters have been unparalleled, something others have referred 
to as "heritage" branding .

Bob Chase