Norway goes Digital, eliminates FM radio

Rob Landry
Sat Jan 14 16:18:53 EST 2017

On Fri, 13 Jan 2017, A Joseph Ross wrote:

> Funny, I thought the reason Country WCLB became WKLB was because they 
> thought they were losing ratings to WCRB just because people filling out 
> ratings books got the call letters wrong.  If they were using Portable 
> People Meters, that shouldn't happen, should it?

You are correct. PPM hadn't been deployed in the Boston market yet, and 
diary comments suggested WCRB was getting credited with listening to 

A few years earlier, something similar happened with WILD and WODS, when 
survey participants listening to the newly debuted WODS write down "WOLD". 
The late Harry Chapin was not available for comment.


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