Rush gone from WRKO

[billohno@gmail.com]

Sent from my mobile. Please pardon the brevity.

> On May 22, 2015, at 11:52 AM, Scott Fybush <scott@fybush.com> wrote:
> 
>> On 5/22/2015 1:36 AM, A Joseph Ross wrote:
>> 
>>> On 5/21/2015 1:09 PM, Garrett Wollman wrote:
>>> 
>>> We're talking about clearance in "the Boston market", not whether
>>> anyone in Boston can actually hear it.
>> 
>> I see, so clearance is entirely fictitious.
> 
> Not entirely.
> 
> There's "clearance for the sake of claiming to look big in trade publication ads," and for that purpose, the industry seems to have standardized on the use of TV DMAs, which is why Gardner or Laconia count as "Boston." If you're a third- or fourth-tier network trying to look impressive, every little bit counts, and in any event, everyone's wise to the game that's being played anyway.
> 
> But then there's the game iHeart/Premiere is trying to play, which is "avoid losing too much more money on a $50-million-a-year contract." THAT game needs more than a rimshot clearance to keep the bubble from bursting, and everyone's wise to that as well. As I've been saying all along, the real Rush story isn't what happens with WRKO or WMEX. It's what happens when renewal time comes around on his national contract with Premiere next year and we find out what he's really worth at that point.
> 
> As for Garrett's Worcester question, it's my understanding that Worcester County is split - the northern part, including Fitchburg, is Boston market (so WPKZ would continue to count as a Rush clearance in "Boston" for at least PR purposes), but most of southern Worcester County is its own radio market.
> 
> s

What is the potential for a SiriusXM type deal?

Bill O'