Rush gone from WRKO

[Karen McTrotsky]

Rush started in this market on WCAP, remember.  But going to a small market
station (yeah, yeah, yeah, I know "Lowell's Most Powerful Station" is says
in the Linoleum) when you're becoming established is a lot different than
stopping there on the way back down the food chain.

Rush's problems aren't due to boycotts or even signal strength. He's aged
out of any attractive demographic. He's also become irrelevant. Cable
television is loaded with people who do the Limbaugh material; there's even
an entire network devoted to it (Faux News).

Limbaugh is done, much like Mr. Carr who had to eat his words because there
just isn't much of a market for his routine any longer. Rush founders in
his own irrelevance and in the irrelevance of AM broadcasting.  He's run
his course.  The trouble for the syndicator, thorugh, is there's nothing to
replace him.  Syndicated shock joks and Him and Her with The Morning
(insert stupid name here) and sportstalk have leaped over political talk.
But radio programmers are notoriously inept at innovation, so until some
lucky fool catches lightening in a bottle, and is immediately copied by the
rest of the sheep, the medium will stagnate.