Rush gone from WRKO
Rob Landry
011010001@interpring.com
Wed May 20 14:54:34 EDT 2015
On Wed, 20 May 2015, Donna Halper wrote:
> Rightly or wrongly, Rush Limbaugh's downfall began with the Sandra Fluke
> fiasco, when he totally misrepresented what Ms. Fluke had actually said, and
> then attacked her personally by calling her vile names for four days. Yes,
> it was lefties who organized a boycott of his sponsors, but even some
> moderate Republicans and MANY businesses were increasingly uncomfortable with
> the hatefulness of his rant and how long it went on -- it was well over the
> line from satire or political commentary, and a few rightie bloggers, who at
> first were in favor of attacking Ms. Fluke because she was an advocate for
> "Obamacare," quickly saw that this was becoming a problem and said he ought
> to back off. He didn't. And you know how advertisers hate being associated
> with controversy. So, even the ones who personally liked and agreed with
> Limbaugh began to pull their ads from his show; and the rest, as they say, is
> history.
I'm not sure of that. My impression is that most advertisers don't
particularly care what someone does on the air as long as it attracts ears
to their messages. The people in the "boycott Rush" movement are not, as
far as I can tell, in his target demographic, which is working-class white
men. He never did anything to alienate his target audience or give them
any reason not to patronize his sponsors.
I think the most likely explanation for Limbaugh's decline is that his
listeners are now too old. Younger men seem to prefer sports talk to
politics.
Every dog has his day. The sun is setting on Rush Limnbaugh.
Rob
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