Salem buying WMKI 1260

Scott Fybush
Fri Jun 5 11:00:55 EDT 2015

I can't speak for Bob Bittner, but I strongly suspect he wouldn't much 
want 1260 even if they were giving it away for free. By day, he covers 
just as much ground (maybe even more) on 740 with 250 watts as 1260 does 
with 5000 watts. Yes, it would add a viable night signal to parts of the 
market, but at a considerable cost: spending most of his time in Maine, 
I'd think the last thing Bob would want is the time and expense involved 
in maintaining an aging directional array.

As for Salem, they actually make money off the Christian teaching, 
whereas it appears they lose money on "The Answer" nationally. If they 
can get 1260 at a bargain-basement price to provide a top-10-market 
clearance for the Answer lineup, great. But I doubt they'd make the swap 
to put Answer on the bigger 590 signal.

On 6/5/2015 10:51 AM, Bob Nelson wrote:
> Don't know but Mark of BRW brought up good point--they could put Christian
> teaching on 1260 and make 590 The Answer. Remember the days of a strong 590
> signal for news then sports? For that matter, WEEI did pretty well on
> 850...(yeah, that was _then_) despite now getting horrible ratings
> running ESPN there.
> On Fri, Jun 5, 2015 at 10:31 AM, Kevin Vahey <> wrote:
>> $500K for 1260?  I am curious if Bob Bittner had a chance to kick the
>> tires for that price.
>> On Fri, Jun 5, 2015 at 9:10 AM, Bob Nelson <> wrote:
>>> Salem Media is buying WMKI 1260 as well as a station in Dallas. There is
>>> already speculation they may change to conservative talk as the Answer, as
>>> they just did in Pittsburgh (with the usual
>>> roster of Bennett, Gallagher, Praeger, Hewitt, Medved--in Pittsburgh they
>>> do have one local-to-them
>>> talker, Rose Tennant). But would they? It didn't work out for them on 1150
>>> here. The signal's
>>> halfway decent for some; would it make money or just be a place for them
>>> to
>>> spread their political
>>> agenda?
>>> And...would they take Rush? If they can afford him. WRKO and WMEX can't...

More information about the Boston-Radio-Interest mailing list