OTA commercial subs.....
Gary's Ice Cream
Mon Jun 30 16:17:35 EDT 2014
As I recall it was all promos that Comcast was replacing (NewsCenter5,
Chronicle, etc) and a few PSA's. I don't think that they ever covered up a
Gary's Ice Cream, Chelmsford, MA
[mailto:boston-radio-interest-bounces@lists.BostonRadio.org] On Behalf Of
Sent: Monday, June 30, 2014 4:06 PM
To: Rob Landry
Subject: Re: OTA commercial subs.....
<<On Mon, 30 Jun 2014 15:05:15 -0400 (EDT), Rob Landry
> Considering that more than 80% of a TV station's audience is watching
> on cable, if the cable company blocks an ad in the station's feed,
> that spot misses the lion's share of its intended audience.
> That can't be very palatable to the TV station or the advertiser, I
> would imagine.
Which is why they're prohibited from doing that without the station's
consent. (In the pre-Cable Act regime, I believe this was simply flat-out
prohibited, since there was no mechanism by which a station could give its
consent, and the stations were likewise prohibited from providing a separate
program feed to cable operators that was different from their OTA
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