OTA commercial subs.....

Gary's Ice Cream gary@garysicecream.com
Mon Jun 30 16:17:35 EDT 2014

As I recall it was all promos that Comcast was replacing (NewsCenter5,
Chronicle, etc) and a few PSA's.  I don't think that they ever covered up a
paid spot.  

                    Gary's Ice Cream, Chelmsford, MA
www.garysicecream.com           www.icecreamcollege.com

-----Original Message-----
From: Boston-Radio-Interest
[mailto:boston-radio-interest-bounces@lists.BostonRadio.org] On Behalf Of
Garrett Wollman
Sent: Monday, June 30, 2014 4:06 PM
To: Rob Landry
Cc: boston-radio-interest@lists.BostonRadio.org
Subject: Re: OTA commercial subs.....

<<On Mon, 30 Jun 2014 15:05:15 -0400 (EDT), Rob Landry
<011010001@interpring.com> said:

> Considering that more than 80% of a TV station's audience is watching 
> on cable, if the cable company blocks an ad in the station's feed, 
> that spot misses the lion's share of its intended audience.

> That can't be very palatable to the TV station or the advertiser, I 
> would imagine.

Which is why they're prohibited from doing that without the station's
consent.  (In the pre-Cable Act regime, I believe this was simply flat-out
prohibited, since there was no mechanism by which a station could give its
consent, and the stations were likewise prohibited from providing a separate
program feed to cable operators that was different from their OTA


More information about the Boston-Radio-Interest mailing list