Looking for honest answers on this

Garrett Wollman wollman@bimajority.org
Wed Jun 11 02:51:17 EDT 2014

<<On Wed, 11 Jun 2014 01:44:58 -0400, "Don" <Donald_Astelle@Yahoo.com> said:

>> I'd love to see someone do the experiment and stop running the spots
>> in long, predictable stop sets.  If you're running 12 units an hour,
>> what would happen if you ran one or two units every five minutes,
>> rather than six in a row twice an hour?

> Some research has indeed been done...leading to what we hear today:

> http://www.colemaninsights.com/cms/wp-content/uploads/2013/07/The-Impact-of-Commercials-on-the-Radio-Audience-September-2006.pdf

Eight years ago, and in a single market... It's a different landscape
now in so many ways.  And in any case, they didn't actually do the
experiment, they just measured listening to existing commercial
schedules in that one market (Houston).


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