"WBZ 700 Greatest Music of All Time"

[Mike Ward]

This is not World War III.

This is a tiny radio station on the far edge of WBZ's signal apparently
hoping to get a little publicity.

CBS will send the cease and desist letter, then 700 will change to "Legends
700" without "WBZ" in its marketing name.

CBS has no interest in taking the station dark. It just has to protect its
trademark.
On Jun 9, 2014 11:22 AM, "Rob Landry" <011010001@interpring.com> wrote:

>
>
> On Mon, 9 Jun 2014, Mike Ward wrote:
>
>  I'm not sure what you mean by CBS "allowing" this. The station just
>> started using the "WBZ" branding at 7 this morning. What's CBS going to do,
>> send the cops over there and stop them? ;)
>>
>
> Unless he's got CBS's permission, this licensee will certainly be sued.
> Why would he risk that? Unlike many AM licensees, he has a lot more to lose
> than one inconsequential station in the middle of nowhere. Why start World
> War III over it?
>
> As I said in my previous message, I don't understand why Napoleon invaded
> Russia, either.
>
>
> Rob
>