Herald Radio launches Aug 5th - Jeff Katz and Michael Graham signed up

M. Casey map@mapinternet.com
Wed Jul 31 09:06:13 EDT 2013

The Herald will be lucky if this is a success. They will need to do some 
serious, and continuous, promotion. Our daily Information & Entertainment 
choices are extremely wide now. That greatly fragments the market.

For the average person 20 or 30 yrs ago, in most markets they had a choice 
of between 10 and 40 AM & FM stations, and whatever CD's, cassettes, or 
records they owned.

Now, for that same average person, there's still 10-40 AM & FM stations, and 
1000's of on-line stations and 1000's of songs available in home, car or 
pedestrian via phone and computer, and the Sirius/XM stations, etc.

There is opportunity for new on-line stations, but all the markets are 
seriously fragmented. That will make it a real challenge for newcomers in 
the "radio station" field, be it internet or broadcast, to be successful.

Mark Casey

----- Original Message ----- 
From: "Alan Tolz" <atolz@comcast.net>
To: "Sean Smyth" <ssmyth@psualum.com>; "Donna Halper" <dlh@donnahalper.com>
Cc: "Boston Radio Group" <boston-radio-interest@lists.bostonradio.org>
Sent: Monday, July 29, 2013 3:44 PM
Subject: Re: Herald Radio launches Aug 5th - Jeff Katz and Michael Graham 
signed up

Jerry would do shows in the early-mid '80s where he'd ask for 'younger women
only or under 30's only'as callers...not just sex survey shows, either.  He
was trying to show agencies that young people listen to talk radio on
AM...he'd do pop culture surveys and the like, but at the end of the day,
the audience, while cuming 500,000+ at its peak on WRKO in the diary era,
was 50% A 55+...

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