Jen Brien gets WBZ (AM)'s overnight and Louise Morgan query

[Dan.Strassberg]

I'm quite sure, though, that the old WJIB (FM 96.9) had far more listeners than WCAS(AM 740) did--even on its (that is, WCAS's) best day.
  ----- Original Message ----- 
  From: A Joseph Ross 
  To: Bob Nelson 
  Cc: Boston Radio Group 
  Sent: Tuesday, July 02, 2013 1:01 AM
  Subject: Re: Jen Brien gets WBZ (AM)'s overnight and Louise Morgan query


  On 7/1/2013 7:50 AM, Bob Nelson wrote:

  > In a similar sense, why did Mr Bittner grab the call letters WJIB for 
  > 740? The "Memories"
  > station has been using memorable call letters from the past...

   I once heard him mention on LTAR that, at the time, the WCAS call 
  was also available, and I thought that had he become WCAS, he might have 
  gotten some people to at least give a listen to his station who might 
  not have otherwise.

  -- 
  A. Joseph Ross, J.D.| 92 State Street| Suite 700| Boston, MA 02109-2004
  617.367.0468|Fx:617.507.7856| http://www.attorneyross.com